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Greg Hoffman: Emotion by Design: Creative Leadership Lessons from a Life at Nike [2022] paperback DND the firm's most valuable dollNike's former Chief Marketing Officer reveals how to unlock the creativity of any team 'A brand isn't a logo, it's a story. In this guidebook plus memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better.' Seth Godin __ Creativity. It's the rocket fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. Creativity. It's the
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